Play21 Wellness Academy

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Your Winning Season: Finding Victory In The Game Of Life

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Play21 Wellness Academy; A Program for Sport and Wellness.
OUR STORY

Where Healing Happens: The Play21 Project

In the heart of Atlanta, Georgia, there lives a man whose remarkable journey began amidst the harsh realities of Chicago’s streets. His name is Kurt Jones, affectionately known as “Big Kurt.” Growing up in the Windy City, Kurt and his best friend, Benji, shared a deep love for basketball, a passion that offered hope and escape from the challenges of their tough neighborhood.

From a young age, Kurt and Benji dreamed of making it big in the basketball world. The two spent countless hours practicing on the cracked asphalt courts of their local park, refining their skills and nurturing their dreams. For them, basketball wasn’t just a game; it was a lifeline.

But tragedy struck one fateful day during their teenage years. A senseless act of gun violence claimed Benji’s life, leaving Kurt heartbroken and grappling with unimaginable grief. The loss of his best friend created a void that seemed impossible to fill.

Despite the pain, Kurt channeled his sorrow into determination. Honoring Benji’s memory became his mission, and basketball became his platform. Kurt’s talent and perseverance propelled him into professional basketball, where he achieved what he and Benji once dreamed of. Kurt played in the NBA for the Milwaukee Bucks and the Phoenix Suns. Although undrafted, his tenacity and skill earned him a successful international career, playing in Italy, Morocco, and the Dominican Republic. Known for his scoring, rebounding, and defensive prowess, Kurt was widely respected on and off the court.

After retiring from professional basketball, Kurt returned to his roots with a renewed purpose. Inspired by Benji’s memory and his own experiences, he created a wellness program centered around basketball. His program, Play21 Wellness Academy, is built on the belief that basketball can be more than a sport—it can be a vehicle for healing and connection.

At the core of Kurt’s program is the globally renowned basketball game of 21, a game he and Benji often played. Remembering their countless hours on the court, Kurt recognized the healing power of basketball. Week after week, individuals from all walks of life gather at Play21 to dribble, pass, and shoot their way to both physical and emotional well-being. Whether battling depression, stress, or anxiety, participants find solace, support, and a sense of community under Kurt’s guidance.

Through his program, Kurt teaches more than just basketball fundamentals. He instills resilience, perseverance, and the importance of forging connections. Each game of 21 strengthens bonds, lifts spirits, and proves that even in the face of tragedy, there is room for healing and redemption.

Though Kurt can never bring back his beloved friend Benji, he finds purpose in transforming his pain into hope for others. With every basket made and every victory celebrated at Play21, Kurt feels Benji’s spirit guiding him, a constant reminder of their shared dream and the power of basketball to change lives. Today, “Big Kurt” stands as a beacon of hope, proof that even in life’s darkest moments, there is light to be found and shared.

In the heart of Atlanta, Georgia, there lives a man whose journey began amidst the harsh realities of Chicago’s streets. His name was Kurt Jones, known to many as “Big Kurt.” Growing up in the Windy City, Kurt and his best friend, Benji, shared a love for basketball that transcended the boundaries of their tough neighborhoods.

From a young age, Kurt and Benji dreamed of making it big in the world of basketball. They spent countless hours practicing on the cracked asphalt courts of their local park, honing their skills, and nurturing their dreams.

But tragedy struck one fateful day when Kurt and Benji were just teenagers. A senseless act of gun violence tore Benji away from his family and friends, leaving Kurt shattered and consumed by grief. The loss of his best friend left a void in Kurt’s heart that seemed impossible to fill.

Determined to honor Benji’s memory and make a difference in his community, Kurt set out on a mission. Drawing upon his love for basketball and his own experiences with loss and trauma, he embarked on a journey to create a wellness program aimed at helping others who were struggling with similar challenges.

The cornerstone of Kurt’s program was integrating the basketball game of 21, a game that held special significance for him and Benji. Remembering the countless hours they had spent on the court together; Kurt knew that basketball had the power to heal wounds and bring people together. Day by day, Week after week, individuals from all walks of life will gather at the local courts to take part in kurt ‘s program. Some will be battling depression, others will grapple with stress and anxiety, but all are seeking solace and support.

Under Kurt’s guidance, they’ll not only learn the fundamentals of basketball but also valuable life lessons about resilience, perseverance, and the importance of community. As they dribble, pass, and shoot their way through each game of 21, bonds will be forged, and spirits are guaranteed to be lifted.
Through the simple yet powerful game of basketball, Big Kurt’s program will become a beacon of hope in the community, shining a light in the darkness and prove that even in the face of tragedy, there is always room for healing and redemption.

Though he could never bring back his beloved friend Benji, Kurt found comfort and purpose in knowing that he would be making a difference in the lives of others. With each basket made and each victory celebrated, he feels Benji’s spirit smiling down on him, guiding him forward on his journey of healing and transformation.

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Take the first step towards a healthier, happier you. Fill out our simple contact form. Share a bit about yourself, what you’re looking for, and the best day and time to follow up. One of our wellness experts will get in touch. This is the beginning of your transformative journey with us, where every step forward is a step towards a better you.

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